Oki Aromatherapy

Oki is a beautifully considered aromatherapy brand inspired by Japanese philosophies of balance, simplicity, and natural healing. The founders approached us during the early stages of their brand journey, seeking support in defining their identity, storytelling, and product presentation in a way that honoured their deep respect for nature and holistic wellbeing.

With a focus on all-natural ingredients and time-honoured remedy traditions, Oki’s ambition was to offer more than aromatherapy — it aimed to create mindful rituals that support calm, clarity, and emotional wellness. Every product was to be a sensory journey, grounded in purity and elegance.

We worked closely with the team to develop a clear and authentic brand narrative, drawing on Japanese values such as ma (space), ikigai (purpose), and a reverence for the natural world. This philosophy was woven through every aspect of the brand — from naming and visual identity to product packaging and digital presence.

Together, we created a minimal, calming aesthetic that reflected Oki’s ethos: clean lines, earthy tones, and natural materials that felt as grounded as the ingredients themselves. The result is a brand that stands quietly and confidently in the wellness space, offering a refined, sensory alternative for those seeking harmony through nature’s remedies.